Is it profitable to open a gym?

It is undeniable that society is increasingly aware of the importance of implementing healthy lifestyle habits in which the practice of regular exercise plays a fundamental role. 

The fitness sector has established itself as one of the most stable and is constantly evolving. In fact, studies show an extraordinary growth in the number of gym members of almost 60% in the year prior to the Covid-19 pandemic.

Therefore, many people consider opening a place dedicated to sports practice. However, alongside the excitement of starting a new business, there is also uncertainty about whether opening a gym is profitable. 

If you are considering making a change in your life and starting to open a gym, wait to find out if is it profitable to open a gym. 

Is a gym profitable?

The demand for gyms and sports centers has not stopped growing in recent years.

In addition to a concern for physical appearance, the commitment to an optimal and adequate state of health encourages many people to include a gym session at least three days a week. 

Therefore, we are at a time when taking care of oneself is one of the main priorities for a large part of society. Therefore, if you are wondering whether a gym is profitable, the answer is yes, the market is especially receptive. 

Tips for opening a profitable gym

That said. As with any other type of business, no matter how many people are willing to subscribe to the gym, if you don't meet a series of requirements you will not succeed in the fitness market. 

Therefore, we have evaluated which aspects you should consider in your business plan so that your gym is profitable.

Choose the location wisely

No matter how good a service offer you provide to your clients, if your gym is not located in a good spot, it will not be profitable. 

Gym users take location very much into account when choosing a sports center. Since it is a growing business, the competition is extraordinarily strong. 

Therefore, before starting the project, it is key to study the area where your gym will be located. An aspect that will also help you get to know your audience and focus your gym on their needs and expectations. 

After all, gyms are neighborhood businesses, so the choice by customers is always between those close to their home or workplace

Define your audience

As important as the location is know the audience you want to attract. Analyzing the sociodemographic profile of the people living in the chosen location will help you define your services in the most appropriate way. 

For example, if you have chosen an area with a large youth majority, we could say that a CrossFit gym is profitable, which promotes this discipline that advocates functional, varied, and high-intensity training.

Make a good marketing campaign

Nowadays, if you are not on social media, you lose a great deal of visibility. Promoting yourself through social networks is the best option to make yourself known among the public.

Marketing is ideal to give a boost to your sports center, both at the initial moments and throughout its entire trajectory. Make your facilities known, your services and classes, schedules, promotions, prices, and the staff who will be ready to solve any user needs. 

What services are you going to offer

A gym is not just a place where treadmills, ellipticals, dumbbells have been arranged and a space has been reserved for some group classes. 

If you want your business to be profitable, you must detach yourself from the traditional gym idea and offer something different to an audience eager to get in shape. 

In this sense, distinguish yourself from other gyms and offer the most popular activities in the fitness world, it will allow you to attract a good number of users.

Do continuous maintenance

You have already attracted your clients. Now it's time to take care of them. While it is true that, as we have mentioned, acquiring new users is a task that will never be finished, offering the best services and facilities to existing members is vital to prevent them from canceling their subscription.

Continuous maintenance of the facilities will not only allow you to retain users and keep them happy but also you encourage them to talk about your gym to their friends and family, boosting word of mouth, which works much better than other marketing strategies. 

How much does it cost to set up a gym?

Everything will depend on what your business idea is, which facilities you want to include, as well as issues of renting or buying the premises where it will be located. In addition, you must add all kinds of expenses for renovations and improvements to the premises, which would include: masonry, carpentry, lighting, cladding, flooring, air conditioning, furniture, sanitary appliances, locksmithing, and electricity, among others.

On the other hand, you should also consider the human team that will work day by day in the facilities, both sports professionals and cleaning professionals.

To get a personalized quote according to your needs, contact us through the following contact form, or write to us at info@fitnesstech.es.